These Hutchinson advertising
helpful hints are from The
Bottler’s Helper, a 1907 publication by the Blumenthal
ALL THE YEAR ‘ROUND.
Bottling & Mfg. Co., Colorado, Texas.
Bottlers should keep their plant running all Fall
and Winter, even if at a loss, so as to keep their plant before the
THE BEST ONLY.
By Chris Anderson, Prop.,
I have learned during my 12 years’ experience in
the bottling business that it pays to keep the price high enough
that you make a fair profit on your goods, regardless of what your
competitors may do.
Every one who has started in the bottling business in this city
within the last ten years has fallen by the wayside and why?
Because they sold their goods too cheap.
If you want to succeed in the bottling business,
make the best goods that it is possible to make, and insist on
getting a price that carries with it a fair profit, convince your
customers that your goods are worth the price you ask for them, and
pay no attention to your competitors.
SUCCESS IN DUPLICATION.
Bottling Works, Berlin, Pa.
Do not use cheap goods, or your goods will be
cheap. Make your Pop
excellent in quality, and you can pass a sample among the crowd of
loafers, and the remarks will be ‘Boss, you had better buy some, or
we will have to move our loafing place, as the restaurant up-town
sells that.’ You
generally get orders.
And then make the goods so that the order will be duplicated and
success will be yours.
By G. A. Ketcham, Northport, L. I., N.Y.
Employ as few boys as possible.
A CLEVER STICKER.
By Mason City
Bottling Co., H. H. Perkins, Mgr.,
Mason City, Iowa.
This advertising sticker has been very effective
with us. We enclose
about a dozen in each bill and the boys stick them around on
windows, and thus we get a lot of free advertising.
The wording is such that every one will read it clear through
before they see the point, and thus it has the desired effect.